Body-text fonts, pt. 53: Equity
… which is Matthew Butterick’s update of the classic Ehrhardt typeface.
Equity (darker version; lighter version) is excellent – and underused. I’ve seen it “out in the wild” only in books by Butterick or by his enthusiasts: e.g., Bryan A. Garner’s Legal Writing in Plain English.
(Of course, Ehrhardt already is good enough for most uses. Perhaps Equity is superfluous.)
♦ ♦ ♦ ♦ ♦
Equity is this month’s featured font because private equity is in the soccer news. Infantino is trying to make room for investors – Trump associates! – to buy a substantial share in FIFA’s tournaments.
Some FIFA member nations expect to benefit from the deal. Others – those that have no trouble paying for their soccer operations – staunchly oppose ceding business control to outsiders.
The European nations have resolved, unanimously, to boycott all FIFA competitions unless Infantino’s proposal is withdrawn or voted down.
I hope they get their way – without the boycott. I am not taken with Europe’s “principles.” Europe has a long history of thinking itself too good to play with anybody else.
Tim Vickery, in this video, explains:
Vickery’s diagnosis and proposal are very nearly my own, and so I’ll leave the matter there. But this is not to treat it lightly. The World Cup’s continuance is in danger.
Surely the Second Coming is at hand.
♦ ♦ ♦ ♦ ♦
P.S. Tens of thousands of Moroccans illegally crossed into the tiny Spanish semi-exclave of Ceuta yesterday. Spain and Morocco, along with four other countries, are slated to host the 2030 World Cup together.
Equity (darker version; lighter version) is excellent – and underused. I’ve seen it “out in the wild” only in books by Butterick or by his enthusiasts: e.g., Bryan A. Garner’s Legal Writing in Plain English.
(Of course, Ehrhardt already is good enough for most uses. Perhaps Equity is superfluous.)
♦ ♦ ♦ ♦ ♦
Equity is this month’s featured font because private equity is in the soccer news. Infantino is trying to make room for investors – Trump associates! – to buy a substantial share in FIFA’s tournaments.
Some FIFA member nations expect to benefit from the deal. Others – those that have no trouble paying for their soccer operations – staunchly oppose ceding business control to outsiders.
The European nations have resolved, unanimously, to boycott all FIFA competitions unless Infantino’s proposal is withdrawn or voted down.
I hope they get their way – without the boycott. I am not taken with Europe’s “principles.” Europe has a long history of thinking itself too good to play with anybody else.
Tim Vickery, in this video, explains:
Vickery’s diagnosis and proposal are very nearly my own, and so I’ll leave the matter there. But this is not to treat it lightly. The World Cup’s continuance is in danger.
Surely the Second Coming is at hand.
♦ ♦ ♦ ♦ ♦
P.S. Tens of thousands of Moroccans illegally crossed into the tiny Spanish semi-exclave of Ceuta yesterday. Spain and Morocco, along with four other countries, are slated to host the 2030 World Cup together.



























